The online beauty gurus score the highest engagement among social influencers under 21, trumping big broadcast names like Stephen Colbert, according to a Zefr metric.
These top social stars can’t order a beer yet, but their audience influence could push the major Hollywood stars they trounce to start drinking.
Beauty and lifestyle YouTubers Rachel Levin and Bethany Mota top a new ranking of highest-engagement stars, with scores that trump major broadcast celebrities, according to a new list measuring their online influence.
Read more: The Wrap
