**Update**: Following a flood of criticism and the loss of millions of subscribers, YouTube’s Fine Brothers have rescinded trademark claims and cancelled their plans to license videos under the “React World” umbrella. Benny and Rafi Fine apologized and understand’s their communities concerns.
They have decided to do the following:
1. Rescind all of our “React” trademarks and applications.
2. Discontinue the React World program.
3. Release all past Content ID claims.
For more details, read the Fine Brothers’ Medium blog.
The original story follows below.
The Fine Brothers announces they are launching the next phase of their company, REACT WORLD!
REACT WORLD is a new and innovative way to license formats around the globe with no upfront cost. Instead of charging huge fees, Fine Brothers Entertainment is offering a license to all FBE’s popular shows for a backend share of the revenue. In exchange, they will provide various forms of support to aid in your channel’s success. Their goal is to build a worldwide community of producers and global reactors on digital media platforms around the REACT franchise.
The shows FBE are making available for license include Kids React, Teens React, Adults React, Elders React, People vs. Food, People vs. Technology, Try Not To Smile or Laugh, Lyric Breakdown, and Do They Know It.
React World is an expanded version of what FBE has already cultivated, and will be a community for all types of creators (media companies, other production companies, and individuals from around the world) to interact with a truly global audience. It will be built around the opinions, reactions, and cultural differences of people worldwide.
FBE is creating a model for the future through offering their shows globally to innovate along side the Fine Brothers rather than take the “everything should be remixed” and “no idea is protected” stance that many others have. With this venture, FBE will build something larger than any creator can do on our own, and lead the way for protecting intellectual property in the digital age.
Join React World
Check out React World FAQ
YouTube REACT Channel
Check Out The Fine Brother’s Announcement
